Shopee Case Study: RM0 to RM29K in 3 Months | Snack Brand Growth

From RM0 to RM29,399 in just 3 months — even with a common snack brand.
This Shopee account started with zero sales, zero traction, and no brand advantage. The products were everyday snack brands — highly competitive, price‑sensitive, and easily replaceable. Traditional keyword ads alone would never scale this business. So we changed the approach.

What Actually Drove Growth
Shopee today is not a keyword bidding platform. It is a brand + conversion system. Our strategy focused on building demand, not chasing clicks.

1. Brand & Store Positioning
   We restructured the store to look like a trusted snack destination, not a random reseller.

• Clear value positioning
• Visual consistency across store & listings
• Bundles and best‑seller framing to guide choice

2. Product Listing Optimization
   Instead of generic titles, we rebuilt listings to sell:

• Conversion‑focused titles (not keyword stuffing)
• Benefit‑driven descriptions
• Image sequencing that answers buying objections
• Price anchoring with bundles and multipacks

3. Product & Market Research
   We identified:

• High‑velocity SKUs with repeat demand
• Price elasticity points competitors missed
• Traffic sources that convert, not just inflate visitors

4. Pricing & Offer Strategy
   For common snacks, price is strategy.

• Bundle optimization increased AOV
• Entry products drove volume
• Margin‑safe promotions aligned with Shopee campaigns

5. ROAS‑Driven Shopee Ads (Not Blind Spending)
   We did not “turn on ads.” We engineered them.

• Correct ROAS targets by funnel stage
• Scaling budgets only after conversion signals
• Continuous bid and placement optimization

The Results (3 Months)
Sales: RM0 → RM29,399
Orders: 0 → 964 orders
Visitors: 6 → 10,389 (+142%)
Conversion Rate: 4.15%
Sustainable growth, not spike‑and‑die traffic

Key Takeaway
You don’t need a unique product to win on Shopee.
You need the right system.
This case proves that even commodity snack brands can scale fast when brand strategy, listings, pricing, and ads work together.